araba oyunlari oyun CEO - Centre d'Estudis Olímpics
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Insight into Athens 2004

Dossier produced by the CEO-UAB team on the occasion of the Athens 2004 Olympic Games, describing and analysing the symbols and image created for the Games and the Olympic education initiatives promoted...

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olympicstudiesResources

Perceptions of terrorism threats at the 2004 Olympic Games: implications for sport events
Tracy Taylor; Kristine Toohey

A legacy of September 11, 2001, and subsequent terrorist attacks such as the Bali, (2002), Madrid (2004) and London (2005) bombings, is evidenced in the increased security measures put in place at major...

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Athens' post-olympic aspirations and the extent of their realization
Penelope Kissoudi

As host to the world's largest sporting event, Athens hoped to revise its image in the eyes of the world by securing the social, economic, environmental, cultural and sporting recognition appropriate...

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Non-accredited media, the Olympic Games & the host city : the British Academy 2004 project
Beatriz García; Andy Miah

Article published in the journal Culture @ the Olympics (Vol. 6, No 1, 2004) that presents the research project funded by the British Academy, during the 2004 Olympic Summer Games, based on findings...

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Cultural Olympiad 2001-2004

Official site of the Cultural Olympiad for the Athens 2004 Olympic Games providing general overview on its philosophy and programme. The programme seeks to reinforce the cultural importance of the general...

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The International image of Greece: an analysis on the occasion of the Athens 2004 Olympic Games
Maria Fola

Paper given at the 3rd Hellenic Observatory PhD Symposium hosted by the London School of Economics (LSE) (June, 2007). Analysis the international image of Greece before, during and after the Athens...

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City and Sport Marketing Strategy: the Case of Athens 2004
Nicos Kartakoullis; Gregory Papanikos; George Karlis

Journal article, previous to the Athens 2004 Olympic Games, analysing the impact the Games might have on tourism in Greece, and in particular, the marketing strategies to be followed to maximise benefits....

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Marketing Report Athens 2004
International Olympic Committee (IOC)

Report published by the International Olympic Committee (IOC) providing a description on the marketing programmes for the Athens 2004 Olympic Games. Useful for the Olympic Movement actors and those studying...

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