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olympicstudiesSeries

Olympic marketing: historical overview
Josep Maria Puig

Since the Olympic Games Los Angeles'84, the Olympic Movement has a direct control over the Olympic marketing programmes. These commercial agreements have made possible the increase of the Olympic Games...

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WP115 | Olympic education experiences: the sponsorship role in the promotion of Olympic values
Anna Laura Rezende

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olympicstudiesResources

Olympics, what Olympics? Sponsors, what sponsors?
Performance Research

Case study undertaken by the Performance Research company on the previous sponsorship to the Lillehammer 1994 Winter Olympic Games. Useful for Olympic organisers and those researchers specialised on sports...

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