araba oyunlari oyun CEO - Centre d'Estudis Olímpics
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Olympic marketing: historical overview
Josep Maria Puig

Since the Olympic Games Los Angeles'84, the Olympic Movement has a direct control over the Olympic marketing programmes. These commercial agreements have made possible the increase of the Olympic Games...

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WP115 | Olympic education experiences: the sponsorship role in the promotion of Olympic values
Anna Laura Rezende

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