araba oyunlari oyun CEO - Centre d'Estudis Olímpics
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The Olympic Games, media, and the challenges of global image making
Nancy K. Rivenburgh

Cities and nations compete vigorously for the opportunity to host an Olympic Games in an effort to enhance their image on a global stage. While the rewards may be great, so are the risks. Olympic hosts...

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Image of the Games
Chris Kennett

With ever increasing concerns over brand identity and the need to invest in marketing activities in the commercial sector, so the design of the logos and mascots for the Olympic Games has become an integral...

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WP082 | Symbol and logo of the Barcelona’92 Olympic Games
Josep Maria Trias

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WP068 | Las Mascotas en los Juegos de la Olimpiada, indispensables desde su aparición
Sonia Domčnech

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WP011 | Los pictogramas en la historia de los Juegos Olímpicos de Tokio'64 a Barcelona'92
Miquel de Moragas

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