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The Olympic Games, media, and the challenges of global image making
Nancy K. Rivenburgh
Cities and nations compete vigorously for the opportunity to host an Olympic Games in an effort to enhance their image on a global stage. While the rewards may be great, so are the risks. Olympic hosts...
Image of the Games
With ever increasing concerns over brand identity and the need to invest in marketing activities in the commercial sector, so the design of the logos and mascots for the Olympic Games has become an integral...
WP082 | Symbol and logo of the Barcelona’92 Olympic Games
Josep Maria Trias
WP068 | Las Mascotas en los Juegos de la Olimpiada, indispensables desde su aparición
WP011 | Los pictogramas en la historia de los Juegos Olímpicos de Tokio'64 a Barcelona'92
Miquel de Moragas
Organizing Committee of the XXII Olympic Winter Games and XI Paralympic Winter Games 2014 in Sochi
Impact (OGI) study : results and lessons from the pre-games report
Games image matters
Brad Copeland & Jason Hirtler
Magazine article written by Brad Copeland, adviser for the International Olympic Committee (IOC) and Jason Hirtler, both members of the company Iconologic, that deals with issues regarding the image of...