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Start at the UAB of the module on communication and commercialisation of the Master of Arts on Olympic Studies

The UAB has welcomed the 15 students from 11 countries of the Master of Arts on Olympic Studies, who will attend this week the sessions for the teaching module on Olympic Games, media and...

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Opening of the modul on communication and commercialization of the Olympic Games for the MAS in Olympic Studies

CEO-UAB opens this Olympic year with the academic direction and teaching of the module on communication and commercialization of the Olympic Games for the first edition of the Master of...

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olympicstudiesSeries

Olympic marketing: historical overview
Josep Maria Puig

Since the Olympic Games Los Angeles'84, the Olympic Movement has a direct control over the Olympic marketing programmes. These commercial agreements have made possible the increase of the Olympic Games...

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Image of the Games
Chris Kennett

With ever increasing concerns over brand identity and the need to invest in marketing activities in the commercial sector, so the design of the logos and mascots for the Olympic Games has become an integral...

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WP115 | Olympic education experiences: the sponsorship role in the promotion of Olympic values
Anna Laura Rezende

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WP097 | Polysemy and Olympic audiences: lessons for sports marketing
Laurence Chalip

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WP082 | Symbol and logo of the Barcelona’92 Olympic Games
Josep Maria Trias

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WP068 | Las Mascotas en los Juegos de la Olimpiada, indispensables desde su aparición
Sonia Domčnech

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WP011 | Los pictogramas en la historia de los Juegos Olímpicos de Tokio'64 a Barcelona'92
Miquel de Moragas

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olympicstudiesResources

Marketing Report : Vancouver 2010
International Olympic Committee (IOC)

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Post-event outcomes and the postmodern turn: the olympics and urban transformations
Harry H. Hiller

The Olympics are analysed from an urban perspective as an event that has an impact on cities beyond sport. The focus of the paper is on post-event outcomes and particularly on Olympic-related facilities...

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Marketing report : Vancouver 2010
International Olympic Committee

The “Marketing report: Vancouver 2010” has been edited and published electronically by International Olympic Committee. The report is centred in Vancouver Olympics and “offers a comprehensive overview...

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The International image of Greece: an analysis on the occasion of the Athens 2004 Olympic Games
Maria Fola

Paper given at the 3rd Hellenic Observatory PhD Symposium hosted by the London School of Economics (LSE) (June, 2007). Analysis the international image of Greece before, during and after the Athens...

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City and Sport Marketing Strategy: the Case of Athens 2004
Nicos Kartakoullis; Gregory Papanikos; George Karlis

Journal article, previous to the Athens 2004 Olympic Games, analysing the impact the Games might have on tourism in Greece, and in particular, the marketing strategies to be followed to maximise benefits....

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Olympic marketing fact file : 2008 edition
International Olympic Committee (IOC)

Updated version of the annual report published by the International Olympic Committee (IOC) providing information on the marketing programmes and policies for the Olympic Movement and the Olympic Games,...

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Marketing Report Torino 2006
International Olympic Committee

Report published by the International Olympic Committee (IOC) providing a description on the marketing programmes for the Torino 2006 winter Olympic Games. Useful for the Olympic Movement actors and those...

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Games image matters
Brad Copeland & Jason Hirtler

Magazine article written by Brad Copeland, adviser for the International Olympic Committee (IOC) and Jason Hirtler, both members of the company Iconologic, that deals with issues regarding the image of...

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Olympics, what Olympics? Sponsors, what sponsors?
Performance Research

Case study undertaken by the Performance Research company on the previous sponsorship to the Lillehammer 1994 Winter Olympic Games. Useful for Olympic organisers and those researchers specialised on sports...

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Olympic broadcasting
International Olympic Committee (IOC)

Section at the International Olympic Committee (IOC) website aimed towards those interested in studying Olympic broadcasting, in particular television, which provides data on the coverage of the summer...

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Marketing Report Athens 2004
International Olympic Committee (IOC)

Report published by the International Olympic Committee (IOC) providing a description on the marketing programmes for the Athens 2004 Olympic Games. Useful for the Olympic Movement actors and those studying...

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Marketing Report Salt Lake 2002
International Olympic Committee (IOC)

Report published by the International Olympic Committee (IOC) providing a description on the marketing programmes for the winter Olympic Games of Salt Lake City 2002. Useful for the Olympic Movement actors...

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Olympic marketing

Section at the International Olympic Committee (IOC) web site providing historical information on the marketing at the modern Olympic Games and the Olympic Movement. Useful for Olympic Movement actors...

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Marketing matters
International Olympic Committee

Bulletin published by the International Olympic Committee (IOC) covering the marketing aspects of the Olympic Games and the Olympic Movement, as well as data on the Olympic broadcasting. It includes news...

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Marketing Report Sydney 2000
International Olympic Committee (IOC)

Report published by the International Olympic Committee (IOC) providing a description of the Olympic marketing programmes, the generation and distribution of Olympic income, as well as detailed information...

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