Andrew Billings, 2010 invited professor
Andrew Billings has been appointed as invited professor of the International Chair in Olympism for 2010. Professor Billings is Doctor in Communication and Culture by the University of Indiana,...
A short overview of the Olympic winter games
As of 1924, Games that take part during the winter months and that are reserved for sports taking place on snow or ice came to complete the Summer Olympic Games. The Winter Games are on a much smaller...
Insight into Athens 2004
Dossier produced by the CEO-UAB team on the occasion of the Athens 2004 Olympic Games, describing and analysing the symbols and image created for the Games and the Olympic education initiatives promoted...
Image of the Games
With ever increasing concerns over brand identity and the need to invest in marketing activities in the commercial sector, so the design of the logos and mascots for the Olympic Games has become an integral...
The concept of olympic cultural programmes
This paper offers a perspective on the origins and evolution of the concept of Olympic cultural program. The two initial sections present a review of the historical background of the cultural program,...
Will the Olympics Change China, or Will China Change the Olympics?
"One hundred years have passed since the question now famous in China was asked, 'When will China be able to invite all the world to Peking [Beijing] for an International Olympic contest…?' In 2008 the...
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