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The CEO - UAB

Research Projects

Communication in the Olympic Games: Challenge and Opportunity for Beijing 2008 in Intercultural Exchange (2009)

Main researcher: Emilio Fernández Peña
Research team: Miquel de Moragas; Ibonne Lallana; Anna Laura Rezende; Mercè Roselló; Berta Cerezuela
Financed by: CEO-UAB
Period: 04/2008-02/2009

An international project on media coverage of the Beijing 2008 Olympic Games, promoted by the Asia Media Research Centre at the Communication University of China, with support from the IOC Olympic Studies Centre and the State Council Information Office of the People's Republic of China. The research team was formed by 10 collaborating centres, one of which was the CEO-UAB.

The aim of this study was to offer a transcultural East-West approach to complex contemporary Olympic communications on the one hand, and to investigate the role of communication – and of the media in particular – in the construction of the social value of the Olympic phenomenon on the other. It also aimed to reflect on the paradigm shift that has taken place since the advent of the Internet and the need to develop new regulations in the field of communication and the Olympic Games. A part of the work was done by the CEO-UAB, which did a comparative analysis of media content published about the Olympic Games by a number of different media in the Spanish context, including the press, television and new media. The analysis identified how Beijing, as the host city, and national Chinese culture were represented in each particular context and what types of narrative were used by broadcasters.

2010

Fernández Peña, Emilio; Miquel de Moragas, “Spain: Media Focus on the Geopolitical Issues of a Major Sporting Event”, The International Journal of the History of Sport, Vol. 27, Nos. 9–10, June–July 2010, 1500–1512 [Article] [Online]
Fernández Peña,Emilio; Miquel de Moragas; Ibonne Lallana; Anna Rezende, “Spain: the power of a mega event which eclipses criticism”, The International Journal of the History of Sport, Vol. 27, Nos. 9–10, June–July 2010, 1637–1677 [Article] [Online]

2009

FERNÁNDEZ, Emilio; Miquel de MORAGAS; Ibone LALLANA; Anna REZENDE (2009): Beijing 2008 Olympic Games: Spanish Media Construction. Bellaterra (Barcelona): Universitat Autònoma de Barcelona, Centre d’Estudis Olímpics. Final report of the international research project leaded by the Asian Media Research Centre at the Communication University of China.