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The CEO - UAB

Research Lines

Communication, Sport and the Olympic Games

The relationship between the media and sport in general, and the media and the Olympic Games in particular, has been one of the CEO-UAB’s key research areas. The main aim of this line of research is to analyse the close relationship between the media and sport in terms of the financial synergy between them and the system’s internal logic and organisational schemes.

Special attention has been paid to the evolution of the media’s coverage of the Olympic Games and their role in disseminating Olympism, particularly at Olympic ceremonies, since these are one of the key moments of the Olympic Games in terms of global impact and the potential for a host city or region to reach out to the world.

Since 1992, the CEO-UAB has undertaken a longitudinal analysis of television coverage of the opening and closing ceremonies of the Barcelona’92, Atlanta’96, Sydney 2000, Athens 2004 and Beijing 2008 Olympic Games. The research includes an exhaustive analysis of international television channels’ commentaries on the ceremonies, with special attention being paid to references to the local culture of the host community, the Olympic Movement and the IOC.

El Impacto de Internet en los medios de comunicación y la industria del deporte

Moragas i Spà, Miquel de; Chris Kennett; Ramon García Sedó.
Bellaterra: Centre d'Estudis Olímpics (CEO-UAB), 2004, 2004.
ISBN: 84-689-0675-1

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Television in the Olympic Games: the new era: International Symposium, Lausanne, 19th-20th October 1998

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Lausanne: International Olympic Committee, 1999, 1999.
ISBN: 92-9149-045-8

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Esports i mitjans de comunicació a Catalunya

Jones, Daniel E..
Barcelona: Centre d'Investigació de la Comunicació: Centre d'Estudis Olímpics i de l'Esport, 1996.
ISBN: 84-490-0710-0

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Television in the Olympics

Moragas i Spà, Miquel de; Nancy K. Rivenburgh; James F. Larson.
London: John Libbey, 1995.
ISBN: 0-86196-538-8

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Cultura, símbols i Jocs Olímpics: la mediació de la comunicació

Moragas i Spà, Miquel de.
Barcelona: Generalitat de Catalunya. Centre d'Investigació de la Comunicació, 1992.
ISBN: 84-393-2080-9

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Los Juegos de la comunicación: las múltiples dimensiones comunicativas de los Juegos Olímpicos

Moragas i Spà, Miquel de.
Madrid: Fundesco, 1992.
ISBN: 84-860-9486-0

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Olympic Games, media and cultural exchanges: the experience of the last four summer Olympic Games: international symposium, Palau de Pedralbes, Barcelona, April 3-5 1991

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Bellaterra: Centre d'Estudis Olímpics i de l'Esport, 1992., 1992.

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Jocs olímpics, comunicació i intercanvis culturals : l'experiència dels últims quatre jocs olímpics d'estiu : simposi internacional, Palau de Pedralbes, Barcelona, 3-5 d'abril de 1991

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Bellaterra: Centre d'Estudis Olímpics i de l'Esport, 1991, 1991.

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2012

Fernández Peña, Emilio (2012)."Los Juegos Olímpicos en las redes sociales: derechos audiovisuales, condicionantes y potencialidades del uso del audiovisual en Facebook", A Leon Bienvenido (ed.). La televisión ante el desafío de Internet. Salamanca: Comunicación Social Ediciones y Publicaciones, pp. 223-231. [chapter]

2011

Fernández Peña, Emilio; Ibone Lallana del Rio (2011): “Television and the Olympic Games. Symbiosis, globality and the construction of meaning” in Emilio Fernández Peña [et al.]: An Olympic Mosaic: Multidisciplinary Research and Dissemination of Olympic Studies. CEO-UAB: 20 Years. Barcelona : Centre d’Estudis Olímpics, Universitat Autònoma de Barcelona; Ajuntament de Barcelona, pp. 133-142. (also in Spanish and Catalan)
Ramajo, Natividad; Ibone Lallana del Rio (2011): “Olympism and Gender Studies” in Emilio Fernández Peña [et al.]: An Olympic Mosaic: Multidisciplinary Research and Dissemination of Olympic Studies. CEO-UAB: 20 Years. Barcelona : Centre d’Estudis Olímpics, Universitat Autònoma de Barcelona; Ajuntament de Barcelona, pp. 173-180. (also in Spanish and Catalan)
Fernández Peña, Emilio (2011): “New Media and the Olympic Games: The Olympic Movement and the Social Web in the Dissemination of Messages” in Emilio Fernández Peña [et al.]: An Olympic Mosaic: Multidisciplinary Research and Dissemination of Olympic Studies. CEO-UAB: 20 Years. Barcelona : Centre d’Estudis Olímpics, Universitat Autònoma de Barcelona; Ajuntament de Barcelona, pp. 143-152. (also in Spanish and Catalan)

2010

Fernández Peña, Emilio; Miquel de Moragas, “Spain: Media Focus on the Geopolitical Issues of a Major Sporting Event”, The International Journal of the History of Sport, Vol. 27, Nos. 9–10, June–July 2010, 1500–1512 [Article] [Online]
Fernández Peña,Emilio; Miquel de Moragas; Ibonne Lallana; Anna Rezende, “Spain: the power of a mega event which eclipses criticism”, The International Journal of the History of Sport, Vol. 27, Nos. 9–10, June–July 2010, 1637–1677 [Article] [Online]

2009

Fernández Peña, Emilio (2009): "Olympic Summer Games and Broadcast Rights. Evolution and Challenges in the New Media Environment", Revista Latina de Comunicación Social, 64, p. 1.000- 1.010. [Article] [Online]
Kennett, Chris; Ramón Garcia & Jose Maria Puig (2009): “Deporte, Olimpisme e Internet”, in Joaquín Marín Montín (coord.): Imagen, comunicación y deporte: una aproximación teórica. Madrid: Vision Libros, p. 23-46. [Chapter]. ISBN: 978-84-98863253
Moragas, Miquel de (2009): "Comunicación y deporte en la era digital", in Vicente Gambau i Pinasa [et al.] (comps.): Comunicación y deporte : IX Congreso AEISAD 2006. Madrid : Librerias deportivas, p. 15-24. [Chapter]. ISBN: 978-84-935390-5-4.
Lallana del Rio, Ibone (2009): "La atleta mediática de los Juegos Olímpicos", in Vicente Gambau i Pinasa [et al.] (comps.): Comunicación y deporte : IX Congreso AEISAD 2006. Madrid : Librerias deportivas, p. 67-76. [Chapter]. ISBN: 978-84-935390-5-4.
Fernández Peña, Emilio (2009): "Juegos Olímpicos de Verano y derechos audiovisuales. Evolución y retos en el entorno New Media", Revista Latina de Comunicación Social, 64, p. 1.000-1.010. [Article] [Online]

2008

Moragas, Miquel de (2008): “The Key Issue of a Communication Approach on Olympic Research”, in Global Sport Events and Sports Communication. Asian Communication and Media Studies. Beijing : Asian Media Research Centre, p. 1-13 [Chapter]
Moragas, Miquel de (2008): “Olympism, communication and culture”, in H. Ren [et al]: Olympic studies reader: multidisciplinary and multicultural research guide. China : Beijing Sport University; Universidade Gama Filho, p. 93-110. [Chapter] [Online]
Kennett, Chris (2008): “The Olympic Ceremonies and Intercultural Exchange: Challenges for the Beijing 2008 Olympic Games”, in Global Sport Events and Sports Communication. Asian Communication and Media Studies. Beijing : Asian Media Research Centre, p. 125-143. [Chapter]
Kennett, Chris; Miquel de Moragas (2008): "From Athens to Beijing: The Closing Ceremony and Olympic television broadcast narratives", in M. Prince; D. Dayan (eds.): Owning the Olympics: Narratives of the New China. Michigan: University of Michigan Press, p. 260-283. ISBN: 978-0472050321. [Chapter] [Online]
Ginesta, Xavier; Raquel Casino (2008): “Corporate Communication in a Global Sports Media Complex: The Case Study of FC Barcelona”, in Rodney Oglesby; Marjorie G. Adams (eds.) (2008): Business Research Yearbook: Global Business Perspectivas. Vol. 1. Beltsville, Maryland: International Academy of Business Disciplines, p. 389-395. ISBN: 1-889754-12-9. [Chapter]
Ginesta, Xavier; Jordi Sopena (2008): “Competition and audiovisual policies as resistentes to the global media sports complex: the cases of UEFA Champions League and LFP”, in Programme, abstracts, posters and papers. [CD]. Barcelona: European Communication Research and Education Association. ISBN: 978-84-490-2570-6. [Chapter]

2011

FERNÁNDEZ PEÑA, Emilio; Mari ARAUZ; Angelica SHA; Sandro GARCIA (2011): Social networking and the Olympic Movement: Social Media Analysis, Opportunities and Trends. Bellaterra (Barcelona): Universitat Autònoma de Barcelona, Centre d’Estudis Olímpics. Final research report submitted to the International Olympic Committee. Online

2009

FERNÁNDEZ, Emilio; Miquel de MORAGAS; Ibone LALLANA; Anna REZENDE (2009): Beijing 2008 Olympic Games: Spanish Media Construction. Bellaterra (Barcelona): Universitat Autònoma de Barcelona, Centre d’Estudis Olímpics. Final report of the international research project leaded by the Asian Media Research Centre at the Communication University of China.

2012

Todt, Nelson S. (2012)" ¿Está Brasil preparado para las citas deportivas del 2014 y 2016?, II Jornada Brasil-España en la Facultat de Ciencias de la Comunicación, Bellaterra, UAB, 29 October 2012. [Round table]
Fernández Peña, Emilio (2012): “The Role of Old and New Media in the Construction of the Olympics”, First International Colloquium of Olympic Studies and Research Centres, Loughborough (Great Britain), 25-27 July 2012 [conference]
Fernández Peña, Emilio (2012): “Juicing, Exploitation and Nationalism: Ethics and the Games”, USC Conference on Sport: the Olympics, Los Angeles, 12-13 February 2012 [panel]
Fernández Peña, Emilio (2012): “Perspectives on Communication Strategies of the International Olympic Committee”, USC Conference on Sport: the Olympics, Los Angeles, 12-13 February 2012 [panel]
Fernández Peña, Emilio (2012): “Social Networking Websites and the Olympics : A case study of the IOC strategy on Facebook and Twitter”, USC Conference on Sport: the Olympics, Los Angeles, 12-13 February 2012 [conference]
Moragas, Miquel de (2012)" ¿Está Brasil preparado para las citas deportivas del 2014 y 2016?, II Jornada Brasil-España en la Facultat de Ciencias de la Comunicación, Bellaterra, UAB, 29 October 2012. [Round table]

2011

Fernández Peña, Emilio (2011). “Redes sociales y Movimiento Olímpico”, III Congreso de Centros de Estudios olímpicos: Movimiento Olímpico y Universidad: Retos y Oportunidades, Barcelona, 27-28 June 2011 [paper]

2010

Fernández Peña, Emilio; Kennett, Christopher; Vallepir, Aitor (2010). "The Olympics Assault the Social Networks: International Olympic Committee, Organizing Olympic Committees, TOPs Sponsors and broadcasters on Facebook and Twitter during the Vancouver Olympic Games", ESA RN 18 Communications and Media Research, Athens 29-30 October 2010 [paper]
Moragas, Miquel de (2010): “Deporte y comunicación en la sociedad actual”, III Curso de Formación Contínua en Xornalismo Especializado “O Xornalismo Deportivo”, Universidad de Santiago de Compostela, 26/02/2010 [Opening lecture].
Fernández Peña, Emilio (2010): "Research on media coverage of the 2008 Olympic Games", 2º Ciclo em Comunicação e Desporto, Universidade do Porto, 03/05/2010 [conference]
Ramajo, Nati & Virginia Luzón (2010): "La representación de la mujer deportista en la televisión generalista. Un caso práctico: la televisión pública catalana (TV3 y C33)", Segundas Jornadas sobre Mujeres y Medios de Comunicación, 22 and 23 April 2010. [Main speaker]

2009

Fernández Peña, Emilio; Miquel de Moragas (2009): “La difusión de los Juegos Olímpicos a través de Internet y el futuro del los derechos audiovisuales: Reflexiones sobre la presentación audiovisual de los Juegos de Pekín”, 2009 Annual Conference of the International Association for Media and Communication Research (IAMCR), “Human Rights and Communication”. Mexico, 20-24 July 2009. [paper]
Fernández Peña, Emilio (2009): “Beijing Olympic Games: mass media and the role of the Internet”, International Olympic Academy 49th Session for Young Participants. Olympia (Greece), 13-22 JUne 2009. [main speaker]
Ordeix, Enric; Xavier Ginesta (2009): "Aplicación de los parámetros de la excelencia en la gestión de relaciones con los medios de comunicación: una comparativa entre FC Barcelona RCD Espanyol". Congrés Internacional d'Investigadors en Relacions Públiques. Barcelona, 24-25 April 2009. [paper]
Fernández Peña, Emilio (2009): “L’esport escolar i els nous i el vells mitjans: xarxes socials i Youth Olympic Games”, I Congrés Mundial de l’Esport Escolar a Catalunya. Barcelona, 11-14 November 2009. [main speaker]
Fernández Peña, Emilio (2009): “La construcción mediática de los Juegos Olímpicos de Pekín”, Comunicación y deporte en la era global. Curso de verano de la Universidad de Málaga 2009. Malaga, 3-7 August 2009. [main speaker]
Ginesta, Xavier (2009): “FC Barcelona. Another Catalan polítical actor”. Barcelona, Arcadia University. Center for Education Abroad, 11 March 2009. [conference]
Moragas, Miquel de (2009): “Comunicación y deporte en la era global”, Comunicación y deporte en la era global. Curso de verano de la Universidad de Málaga 2009. Malaga, 3-7 August 2009. [opening speech]
Rezende, Anna Laura (2009): “Promoting Health in Mega Sporting Events: the case of the 2008 Beijing Olympic Games”, 6th International Summer School in Education and Sport Sciences, Sport, Prevention, and Health. Rimini (Italy), 30 May 2009. [main speaker]
Moragas, Miquel de (2009): “Megaeventos mediáticos y desarrollo urbano. La experiencia de los Juegos Olímpicos”, I Jornadas Urbanismo, comunicación y cultura. El reto del desarrollo local. Sevilla, 23-25 November 2009. [main speaker]

2008

Fernández, Emilio (2008): “The Youth Olympics and the media: towards a new relation”, 8th International Session for Educators and Officials of Higher Institutes of Physical Education. Olympia (Greece), 10-17 July 2008. [Main speaker]
Moragas, Miquel de (2008): “Futbol i identitat a l’era digital”, XXVII Premis Octubre. Valencia, 24 October 2008. [Main speaker]
Moragas, Miquel de (2008): “Comunicació i Jocs Olímpics. Experiències”, Taller de formació per a periodistes. La Xina i els Jocs Olímpics. Barcelona, [Main speaker]
Ginesta, Xavier; Jordi Sopena (2008): “The Global media sports complex and its resistences: the case of the Spanish media clubs”, IAMCR Conference 2008. Stockholm (Sweden), 20-25 July 2008. [Paper]
Fernández, Emilio (2008): “Internet y los Juegos Olímpicos: derechos de difusión y estrategias”, Congreso Diplomados Olímpicos. Madrid, 4-5 October 2008. [Paper]
Fernández, Emilio (2008): “Olympic studies, the expansion of the Olympic spirit and world harmony”, Beijing Olympic Forum: the Harmony of Civilizations and Prosperity for All. Beijing (China), 7-9 November 2008. [Main speaker]
Fernández, Emilio (2008): “Internet Olympics: broadcasters and Internet “natives” in the search of a new model”, 5th International Summer School in Sports Sciences. Rimini (Italy), 14-20 September 2008. [Main speaker]