The CEO - UAB
The Sporting and Olympic Phenomenon
The CEO-UAB has promoted projects in a number of different areas of sport and Olympism. The thematic scope of these projects is very broad and, among other areas, covers sports sponsorship and marketing, finance, adapted sport, sport for all, sports management, e-learning for sports managers and the Olympic programme.
It is worth highlighting the research activities undertaken within the framework of the International Chair in Olympism, which have focused on Olympic ceremonies as an intercultural and symbolic space, Olympic villages and urban planning of the Olympic Games, Olympic volunteers, the relationship between universities and the Olympic Movement, and sporting values education initiatives promoted by the Olympic Movement.
Sport in a Multicultural Context
In 2005, the CEO-UAB initiated a line of research into the role of sport in the lives of immigrants in Catalonia.
Immigration is a reality in most contemporary societies. It is the result of the accelerated arrival of people from diverse cultural backgrounds and leads to the formation of multicultural societies. Sport can be used as means to integrate people from diverse cultural backgrounds, effectively acting as a common language based on universal values. Sport has huge potential to integrate people at risk of financial, cultural and social exclusion, including those with limited financial resources, those with disabilities, women, the elderly and immigrants.
The studies undertaken deal with the development of sports policies in Spain's and Catalonia's multicultural context, the definition of indicators to monitor sporting activities, the habits and barriers that the immigrant population come up against to do sport, and the sporting activities of immigrant women as a group.
Visit the project website: http://www.esportimmigracio.org
Impact and Legacy of the Olympic Games: Barcelona’92
Since the celebration of the Barcelona’92 Olympic Games, the CEO-UAB has undertaken and supported a large number of research projects on the impact of the Barcelona Olympic Games.
Between 1992 and 1995, work was done on the research project entitled Global Television and the Olympic Games: The Barcelona'92 Experience, which analysed the role of international television networks in the Olympic Games through the Barcelona experience. In addition, the CEO-UAB has supported several research projects conducted by collaborating researchers. Among the most significant ones are the study on the economic impact of the Olympic Games undertaken by Ferran Brunet, the study on the impact and cultural dimensions of Barcelona'92’s Olympic symbology undertaken by Jordi Busquet, and the study on the image of Catalonia in the international press undertaken by Muriel Ladrón de Guevara and Javier Cóller.
Regarding studies on the impact and legacy of the Olympic Games, the CEO-UAB has promoted the publication of two books analysing the different impacts of the Olympic Games. The first, The Keys to Success: the social, sporting, economic and communications impact of Barcelona’92 (1995) offers a short-term perspective, and the second, Barcelona: l’herència dels Jocs 1992-2002 (2002), offers a view of the impacts from a 10-year perspective.
Communication, Sport and the Olympic Games
The relationship between the media and sport in general, and the media and the Olympic Games in particular, has been one of the CEO-UAB’s key research areas. The main aim of this line of research is to analyse the close relationship between the media and sport in terms of the financial synergy between them and the system’s internal logic and organisational schemes.
Special attention has been paid to the evolution of the media’s coverage of the Olympic Games and their role in disseminating Olympism, particularly at Olympic ceremonies, since these are one of the key moments of the Olympic Games in terms of global impact and the potential for a host city or region to reach out to the world.
Since 1992, the CEO-UAB has undertaken a longitudinal analysis of television coverage of the opening and closing ceremonies of the Barcelona’92, Atlanta’96, Sydney 2000, Athens 2004 and Beijing 2008 Olympic Games. The research includes an exhaustive analysis of international television channels’ commentaries on the ceremonies, with special attention being paid to references to the local culture of the host community, the Olympic Movement and the IOC.