The Olympic Games and the Media is a 5-week course which will be taught in English, starting on the 19 October and although it is already open to all public, its main target are undergraduate students. The course is produced by a team of more than 6 people led by Dr. Emilio Fernández Peña the director of the Olympic Studies Centre (CEO-UAB) who will be the instructor of the course.
By taking the course, students will explore the universe of media and their role in the construction of the Olympic Games, the greatest sporting event worldwide. After learning on the role of the modern Olympic Games in our culture and the main constituents of the Olympic Movement, students will then focus on the media as funding organisations of the Olympic Games and the Olympic Movement, as disseminators of its values system and creators of the global image of the Games. More specifically, the course will deepen into:
• The history of media and the Olympic Games
• The television rights and sponsorship programs
• How the media operate during the Olympics
• The television production of the Olympic Games and their worldwide audiences
• The opening and closing ceremonies and the symbols and rituals of the Games
• The management of new media and social networking websites such as Facebook and Twitter by the Olympic Family.
Students will receive every week teaching materials consisting of video lessons with embedded quizzes and suggested short readings, and will be asked to produce various essays. Students can enroll to the course for free and, after completion, will obtain a Coursera Certificate of Accomplishment signed by the instructor.
Enrol to The Olympic Games and the Media for free now!
The CEO - UAB