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Themes Olympic Marketing 4 articles found El marketing olímpico Josep Maria Puig Mudanças no paradigma do marketing esportivo: uma revisão do marketing estratégico e tático em gestão do esporte e do movimento olímpico Eric Eustáquio Marques dos Santos Sports sponsorship evaluation – the challenge within the world of sports and the Olympic Movement Marcelo Cordeiro, Kenneth Quah, Rob Smar, Megha Shah Summarizing the book “The Olympic Gold”: a new Olympic marketing innovative history Deborah Ribeiro de Almeida

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